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The Most Underrated Beach Town in California: That Locals Are Trying to Keep Secret

Austyn Kunde
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The Most Underrated Beach Town in CaliforniaCALIFORNIA - If you mention a California coastal road trip, the immediate vision is: Big Sur or Malibu. And yes, driving Highway 1 through Big Sur is breathtaking. But it’s also a white-knuckle line of rental convertibles going 25 mph behind an RV, with nowhere to park and $800-a-night hotels that are booked a year in advance. It’s spectacular, but it isn't relaxing.


The Most Underrated Beach Town in California
The Most Underrated Beach Town in California

welcome to California GKBut there is another version of the California coast—one that feels like the state did 40 years ago. It’s a place where pine forests grow right down to the ocean’s edge, the beaches have actual room to walk, and the vibe is artsy, not exclusive. Skip the gridlock of Monterey and the prices of Malibu. This year, head to the "Central Coast jewel" where the pines meet the Pacific: Cambria.

The "Anti-Tourist Trap": Cambria, CA

Population: ~5,600 Vibe: Carmel-by-the-Sea without the attitude (or the price tag).



While towns further south are all about bikinis and surfboards, Cambria is different. It sits on a rugged, rocky stretch of coast where the morning fog clings to rare Monterey Pine forests. It feels moody, romantic, and incredibly cinematic.

There are almost no chain stores or fast-food joints. The town is split into two parts: the charming, walkable "East Village" inland, and "Moonstone Beach" right on the water, lined with independent inns that feel like throwbacks to a golden age of road-tripping.



Why Locals Go Here Instead

Locals love Cambria because it offers the drama of the Big Sur coastline without the hassle. It's the perfect "base camp" for the Central Coast.

Affordable Luxury: How to Do It Right

Cambria offers an oceanfront experience that feels exclusive but is attainable for a normal weekend budget.

The Local Secret

Most visitors stick to the boardwalk or head up to Hearst Castle. But the real secret is right in the middle of town.